The announcement of the coaches came as preparations for the maiden edition of the show reached fever pitch following talent auditions in Calabar, Port Harcourt, Abuja and Lagos.
Speaking at the press conference, the Director, M-Net West Africa, Wangi Mba-Uzoukwu said: “It’s an exciting time for us at M-Net. ‘The Voice’ is an internationally renowned franchise and has consistently provided exciting television content whilst giving great opportunities to talented individuals to showcase their talent to the world. The Nigerian adaptation will be no different and our viewers can expect the best television entertainment even as we wait to discover the next generation of talented singers!”
Since its original launch in 2010, ‘The Voice’ has won audiences in countries like the US, Australia, South Africa and the UK, where other renowned artistes have occupied the show’s famous red chairs as coaches. ‘The Voice Nigeria’ employs the same format, including a panel of four coaches who critique the contestants’ performances. The coaches guide their teams of selected artistes through the remainder of the season whilst also competing to ensure that their act wins the competition.
Revealing the reason for the choice of the coaches, Wangi noted that the coaches have a huge following and have persistently touched lives with their voices and this is the platform Airtel and Africa Magic will use to give voices to the voiceless in the society.
While speaking at the conference, 2face Idibia affirmed :It will be an amazing show and being a coach will be very exciting for me, especially having to direct people. I am proud to be an Airtel ambassador as this is a massive project towards uplifting the lives of people.”
An exited Waje said “This is just to seal my name because I describe myself as the voice of Nigeria. We thank Airtel Nigeria for creating jobs and adding value.”
On his part, Nigerian Idols winner, Timi Dakolo said “I know that there are lots of people out there who have voices and I pledge to do my best.”
Commenting on the unveiling of coaches, Mr. Ahmad Mokhles, the Chief Commercial Officer of Airtel Nigeria, sponsors of ‘The Voice Nigeria’ noted that Airtel is passionate about creating platforms that will delight, excite, entertain and engage talented youth as well as telecoms consumers across the country.
According to him, ‘The Voice Nigeria’ demonstrates Airtel’s commitment to its vision of connecting Nigerians to their dreams. We are also pleased by the fact that the majority of the coaches are not just icons in their respective music genres but also members of the Airtel family, underscoring our intense interest and support for the entertainment and creative industry.”
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