Sunday, 24 April 2016

Waptv berths ‘La Hipocondríaca’ Telenovela

WapTV, the 24-hour family entertainment channel, has purchased the exclusive licence to air La Hipocondríaca (The Hypochondriac) Telenovela to its millions of viewers across Africa and Europe starting from May.


Produced in 2013, La Hipocondríaca is a popular Spanish Telenovela, which tells the story of Macarena (played by Stephanie Cayo), a hypochondriac who strongly believes that she will die soon. Her ‘dreams’ seem to come true when Dr Alejandro (played by Ernesto Calzadilla) misdiagnosis her with only six more months to live, when in reality, she has a long, healthy life ahead of her. What will happen when both discover the truth? In a situation like this, the best cure is love.

According to Wole Adenuga, MD of WAPTV, “La Hipocondríaca Telenovela will air by 9:00 – 9:30pm every Thursday, Friday and Saturday; with repeat broadcast at 2:00 – 2:30pm on Thursdays, Fridays and Saturdays. Viewers sure have a lot to look forward to; and coupled with WAPTV’s extensive coverage area, this is surely an excellent opportunity for advertisers to reach their target audience and promote their products and services to enhance customer retention and increase market share.”

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