Following successful launches across different cities in Nigeria, Guinness introduced its latest innovation, Guinness Africa Special, to the people of Lagos.
‘The Go Karting’ track at GET Arena, Lagos, was transformed into a colourful and vibrant space playing host to the launch event with over 3,000 guests excited to meet #TheSpecialOne - Guinness Africa Special.
Burna Boy, Ycee, Kolasoul, Magnito, Simi, Bovi and Jimmy Jatt thrilled guests at the event.
DJ Spinall brought down the roof with his music line-up, Godwin Strings stole the show with his talent, while Osa 7 used live graffiti to bring alive the famous Eyo image that is synonymous with the people of Lagos.
Made of Black ambassadors, Olamide and Phyno, were present and were in their elements as they performed ‘Iranu Abasa’ together. Olamide and Enimoney also took the fun a bit higher when they performed Oyadab getting everyone to pose with their Guinness Africa Special.
Speaking at the Lagos event, the Portfolio Manager for the Guinness brand, Liz Ashdown, said Guinness Africa Special is the first new innovation from Guinness in 10 years and was created to satisfy the need of young Nigerian consumers who constantly crave for something special and relevant to them.
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